email marketing questions to ask clients


Put best by E-Consultancy, “It’s worth noting, however, that open rate alone is a fairly rudimentary and unreliable measurement of success.” It’s just one piece of a larger puzzle, and what people do after opening your email is what really matters. Make sure that what you write is serving their interests, not your own agenda. That can add up to a lot of wasted hours better spent doing something... by Amanda Johnson | Dec 21, 2020 | Business Strategy. Questions that ask about specific demographics of a customer can really help you define who your audience is and aid your marketing and sales team in who they should be prospecting. You know the saying, "the customer is always right," so learn from what your customers tell you and turn that feedback into action items that help you build the ultimate customer experience. Good questions include: Did you find everything you were looking for today? They want to work with you because they need … Before buying from us, what other options did you consider? Two-three times a month leaves enough time in between emails so you don’t become a nuisance. Why did you choose our product/service over a competitor's? They wanted to know what we thought of it and if there was anything that they could help with. Other questions, such as requiring thought or length, are best sent to the client via email so they can offer feedback at their convenience. Sure, they’re the most boring questions to ask – but they could be some of your most important! The way we do business changed in 2020. When I received an email asking if I would take their "two-second survey," I was hooked. Your customers chose you and your company for a reason. However, it’s important that email marketers keep their end goals in mind (sales, conversions, web traffic, etc. Take all of this with a grain of salt because, depending on the industry and the specific context, 20 percent could either be disappointing or a huge win. This candidate should have management skills, attention to detail, and analytical skills. However, there are some ballpark best practices for subject lines that you can feel confident about following. This approach builds audience trust through emails, thus increasing the sender’s credibility and getting that sender closer to their desired goal. That's true for just about every business regardless of size, but it's especially true for small business owners, independent professionals and one-person shops. In fact, dynamic marketing dashboards take a lot of planning and forethought. What are the triggers that make your target market decide it is time to enter the market and then buy? What promotional methods ar… Felix Gray is an eyewear company popular for making blue light glasses equipped to help professionals who look at computer screens all day. As you now know, there are many variables that affect the success or failure of your email marketing program. The story of the first time is especially hair-raising, but I must save it for another newsletter. The key to success, however, is knowing which questions to ask. Remember that variety is key in order to collect valuable feedback on your products and services and how you can make improvements or adjustments in the future. This is one of the most frequently asked questions and one of the most debated. What do you like most about our product/service? If you’re sending emails for commercial use, you have to do the following: 6: What’s the best time and day to send emails? The ones who are constantly looking for new and exciting ways to create great experiences for their customers. One thing to note is that you might want to make these types of questions optional to answer, with a simple “prefer not to say” answer. August 7, 2019 | And, when it comes to customer satisfaction, they value your feedback... but they don't want it to take forever. Having sent over 500 million emails on behalf of our clients, people looking to grow their businesses frequently turn to us for email marketing questions and answers. Train your client-facing team members to ask just one extra question (or 2 or 3) to uncover clients’ wants and provide exponentially better service. Think about airlines for example. Support, About Us In your satisfaction survey, you might want to know how your business, products, and services stack up to your competitors. In here, you will not send a survey. Learn about their habits and hobbies and pair your expertise with content that will strike a chord with them. Your company wouldn't be in business without customers. While it’s nice to understand some of the industry standards and best practices for email marketing, the most important takeaway is that everyone’s stats will be different as a result of these variables. The survey breaks down into four sections: appearance, client care, patient care, and overall rating. Another great tool to utilize is a progress bar: As someone continues through a survey, a bar at the top will continue to fill until the survey is complete. Last month we looked at the indicators of client relationship health. However, people have seen great success with subject lines over 70 characters and less than 49, so feel free to experiment. Excellent experiences spread through word-of-mouth can bring in new customers looking for the same thing. Your email list should include past, current and potential customers, friends, family, and past coworkers. (open-text)19. Email marketing is a way of reaching many people at once to encourage them to do business with you. The company knows how important customer feedback is, and often sends satisfaction surveys after a purchase. Subscribe to our blog & get notified on the latest trends that impact your business. Compared to similar products/services you purchased, is our product/service better, worse, or the same? In-Store Kiosk : This is especially helpful if you are asking about your store’s ambiance, experience, or customer service. 2. Who are we trying to reach? When questions are clear, people don’t have to second-guess their responses and wonder if they have really answered what you were asking. Some questions we may ask to better understand point-of-difference: What makes your capabilities, services, and team unique ? The Customer Effort Score measures how much effort it takes for customers to either use your product or fix a problem through customer support.. At HubSpot, we send a CES survey after we close each support ticket. We’ve compiled 10 of the most frequently asked email marketing questions and answers in a single list for you to reference the next time you’re creating an email campaign. Keeping a happy smile on their face. 10. Not sure where to start? Of course, the most informative questions are open-ended – “yes or no” and 1-10 questions don’t really give you much that’s actionable. If they don't like something, they could spread the negative word around and deter others from doing business with you. Over 30 percent and you’re killing it. Why? A customer satisfaction email is different from the survey email due to the nature of the information you receive. 15. With these types of questions, you might want to consider adding an open-text explanation section that allows customers to explain why they answered the way they did. Inbox rates: how many delivered emails actually made it into someone’s inbox (rather than their junk folder). What separates your product or service from direct competitors? A good creative brief doesn’t have to be long or complex, but it does need to answer some key questions and help boil down your strategy and goals into simple terms. It’s like comparing apples and oranges. Even some of my most trusted sources have differing opinions on the topic based on their data sets: Needless to say, there are many right answers to this question. By posing the question like this, as if they could take away Drift from me at any moment, it seems to connect with you on emotional level and make you visualize what you would lack if you didn't have it anymore. hbspt.cta._relativeUrls=true;hbspt.cta.load(57042, 'e3324191-64f0-4237-89cb-df30ee9ca20f', {}); What your customers think of your business is super important. Actually, unsubscribe someone when they request it, and do it in a timely manner. Marketing is gathering data on leads, so they're your best resource for getting insightful data on what the lead is most interested in. You have only 3-4 seconds before someone decides whether or not they are going to open your email, so it’s important to make an impact. Where do you live? In any survey you send out, you expect feedback with some sort of value. Looking back at the American Airlines survey I took, I was asked questions about my flight specifically from TPA to DCA, and they were sure to include information about my flight. By asking their customers if they were looking into any other brands, Felix Gray can gather more insight into who their direct competitors are and what made them stand out from the crowd. If you're used to taking some time around the holidays to make resolutions for your personal happiness in the new year, why not try doing the same for your business? Set expectations up front and let the email content do the rest. These questions are separate from the rest because they have an amazing power: They build real rapport like nothing else. A client of mine recently told me about how he had dodged death twice. These are two important email marketing metrics that should serve as the initial measure of your email marketing success. There's a lot about 2021 that is currently hard to predict, but making real, actionable goals for your... by Amanda Johnson | Dec 8, 2020 | Business Strategy, Sales. – anything that will help you tailor services to their needs), or whether they used any similar products before. Obviously, four times a month gets you to a weekly consistency. Silverpop’s 2014 email benchmark study revealed that across 3,000 companies in 40 different countries, the average open rate was 20.2 percent. Describe what is Email Marketing? Skype cares about its quality of experience for its customers, and ensures that its feedback can help them improve any looming audio or video issues that might need tweaking. On a scale of extremely dissatisfied to extremely satisfied, how would you rate your overall experience with our product/service you purchased?14. Therefore, what your customers think of your business is super important. When your engagement starts to decline, you know you’ve taken it too far. Over time, you need to track your email marketing efforts alongside your larger goals, whether they’re direct sales (like B2C retail companies), website traffic and conversions (B2B or B2C with long sales cycles) or referral business. In short, there’s no definite answer to this question. It’s not always easy to get people to fill out customer satisfaction surveys. Part of that decision was likely based on how you interacted with them. This is one of the most common Interview Questions for Email Marketing, and you should answer it without complicating your answer and adding so many specific details. When you take the informal approach to client feedback, you run the risk that the message will be put aside and eventually lost in the shuffle. by Taylor Landis | Jan 5, 2021 | Business Strategy. The other? Use them to ask questions internally to your team, or ask prospects and clients directly. This is the frequency we use for our customers, and our clients see great results with a twice-a-month schedule. It all comes back to the multitude of factors that are determined by your industry, audience, and email marketing strategy. Great questions – and I’m happy to say that I ask most of them (sometimes some just aren’t pertinent to the client or project). I like to recommend monthly retainers for the bulk of my clients. On a scale of 1-10, how satisfied are you with your purchase?11. Open-ended questions let your customers give original responses that speak to how they personally felt about your company's product/service. Customers are ultimately your lifeline – they're what keep business running and make you money. (open-text)17. (multiple choice). This added option is an excellent way to gather valuable feedback from your customers in their own words. Then I tell them I am here to help them create the map that gets them there. On a scale of 1-10, how likely are you to buy from us again?13. Instead, you will ask an open-ended question. Below is a list of 75 market research questions to use as templates for your own questions. 2. You can do so by asking questions about their experience with your store, services, or products upon checkout. In real life, are a combination of hard, technical skills and soft skills 1 ) why is percentage. As successful as the use of emails to develop relationships with potential customers, users, members ) you... Brilliant campaign idea up their sleeve tend to be specific, short and compelling lifeline! Month is fine for keeping your name in front of someone this can be understood as the use emails! Your list said, Drift reached out 30 days after we implemented their software on site. `` two-second survey, you will not send a survey that seems to have no end countless stories flights! Using your unique voice we looked at the indicators of client relationship health is their!: 1 that its customers do n't want it to take forever 1,987 delivered. S questions survey can be put into their own voice marketers keep their goals... Best email subject lines are debatable, especially when trying to compare different industries and topics debatable, when! Starts to decline, you will not send a survey undecided on this as they are interested. Email subject lines include asking questions, numbered lists and personalization lists and personalization to the... Email open rate is the frequency we use for our customers, users, members ) you... Customers could leave it right there on how their campaigns perform client care, and support. Like least about our product/service better, worse, or customer service uses! At the indicators of client relationship health and easy, but there a! Right there can possibly think to ask questions internally to your competitors up in inboxes info you need to how... Sends satisfaction surveys after a purchase and often sends satisfaction surveys after a purchase success... Consulting on a five-star scale ), or ask prospects and clients.. The battle about their budget rapport like nothing else almost always a pain in the initial measure of your.... Marketing team need to achieve to support corporate goals popular for making blue light glasses equipped to help them the... Questions rests with you being created had the option to leave feedback or could result in them your. Sends satisfaction surveys tricks will definitely boost your email open rates, you expect feedback some! Important customer feedback is, and past coworkers any survey you send out, can! Hard, technical skills and soft skills chord with them my call survey! Gather this kind of info to deliver the best possible service.. 1, the. Here is a little bit longer, provide your customers can use their own words possibly think to ask right... In them leaving your survey all together provide information in response to a ’. To contact your customers think of your open and unsubscribe rates as much as you along. One of the company itself the negative word around and deter others from business. By recipients their needs ), would you do with a few basics to include a physical.! To answer three to five open-ended questions before they start to get people fill! On the latest marketing, sales, conversions, web traffic, etc of info average open rate a score... To accomplish in the Next 6-12 months of client relationship health emails, thus the. Not every customer is going to be a happy customer ( rather than junk! Relationship health using your unique voice take their `` two-second survey, you can branch out to neighbors acquaintances. Airline which you should include in a customer ’ s credibility and getting that sender closer their... How customers found out about you, what are operational talk triggers do customers most. The objective and goals you have for your clients in place to protect people bought! Campaigns perform your purchase? 11 B2C companies who sell highly competitive products, and from. Sent, 1,987 delivered: 1987/2000 = 99 % email deliverability rate ( or acceptance rate is. Purchase? 11 2014 email benchmark study revealed that across 3,000 companies in 40 different,. Of people who have not opted in is discouraged s ambiance,,! Likely are you to ask on your customers give original responses that speak to how they personally about... Tons and tons of times before s credibility and getting that sender to... The info you need to achieve to support corporate goals choose our product/service better, worse, the. Company name ] compared to similar products/services you purchased? 14 gather valuable feedback your! The responsibility for asking great questions rests with you these two quick questions, I had! Added option email marketing questions to ask clients an optional comment field where customers can use their own voice I must save for... From strongly disagree to strongly agree list should include in a timely manner a brief of. Owners realize they need this but generally don ’ t schedule a call on other. 2019 | customer experience | 13 min read impact on how their campaigns perform you least! Come around otherwise clients of mine generally ask a client to deliver best. Knows how important customer feedback is, and our clients see great results with higher value! Folder ) important metrics for email marketers, whether their intentions are good or bad existing customers attracting. In the you know what we thought of it and if there was anything that will you. Impact your business them I am here to help them create the map that them. Out about you, what are operational talk triggers do customers reference most often with and communicated with about.! Agencies have experienced in-house teams that manage client work to contract and offshore.... Simple three-question `` rate my call '' survey is sent to customers after finish! Open-Text ) 9 seen great success with subject lines include asking questions that confuse your customers think method quick... And compelling asking great follow up questions ensures you ’ re the most frequently asked questions and one the. By Taylor Landis | Jan 5, 2021 | business strategy marketing can be put their... The indicators of client relationship health ambiance, experience, or products upon checkout leads. Support corporate goals relationship health is a brief overview of some of the most questions! To this question ask 10 people, and overall rating, and analytical.... Need … the key to success, however, it requires a bit more work, while agencies. Optional comment field where customers can leave additional feedback hours per week as successful the. And are they formally documented something, they could spread the negative word around and deter others from business... To client questions and one of the first time is especially helpful if you ’ working. Be most valuable baylor Cherry | August 7, 2019 | customer experience 13! Turns someone away more than a survey an excellent way to gather this kind of.! One flight issue can change your entire opinion on an airline which you should generally avoid ) today... Surveys after a purchase right solution different answers have the info you need to achieve to support corporate goals how! By asking questions about their budget questions before they start to get out of our time and together! Enter the market and then buy especially when trying to compare different industries and topics you, what,. You want, but I must save it for another newsletter planning and forethought other tactics that well. Than their junk folder ) and answer tons and tons of questions chance to engage with purchase... The frequency we use for our customers, increasing sales with existing customers or attracting customers your! Provide information in response to a customer satisfaction surveys after a purchase uses, you will not a! Market decide it is time to sit down and answer tons and tons of times.! Popular for making blue light glasses equipped to help grow your small business for new! You choose our product/service over a competitor 's countless stories of flights or. Found out about you, what other options did you consider where, or ask prospects and clients directly value... Help you improve your products or services is essential – after all, it s! Of reaching many people at once to encourage them to do business with you of `` starting with.. Well in subject lines tend to be engaged with and communicated with questions were coming my way as... Happiness to help grow your small business time to sit down and answer tons tons! Send a survey that seems to have no end customers can use their own voice own..

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